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Frequently Asked Questions
Where can I find SMARTIES®?
You can find SMARTIES® in all major retailers and local stores. Visit our Product page for more information.
When was the SMARTIES® brand created?
The SMARTIES® brand was created in 1937.
Does SMARTIES® contain any artificial colours, flavours or preservatives?
No, SMARTIES® contains no artificial colours, flavours or preservatives.
What is the origin of the SMARTIES® colours?
There are eight lentils to choose from – red, orange, blue, green, yellow, pink, violet and brown. The colours are created from natural ingredients including Spirulina, Red Radish, Safflower, Red Beet, Curcumin, Beta Carotene and Malt Barley.
Can you bake with SMARTIES®?
Add a touch of colour to your creations by decorating them with SMARTIES®! Are you looking for tasty SMARTIES® recipes for the whole family? Check out our Recipes page for baking inspiration!
Are SMARTIES® vegetarian?
Yes, both SMARTIES® and SMARTIES® Buttons are suitable for a vegetarian diet.
Are SMARTIES® vegan?
None of the SMARTIES® products are suitable for a vegan diet.
Are SMARTIES® halal?
None of the SMARTIES® products are halal certified.
Are SMARTIES® gluten-free?
None of the SMARTIES® products are suitable for a gluten-free diet.
Are SMARTIES® wrapped in paper packaging?
Yes, we are very proud to say that in 2021 our entire SMARTIES® confectionery range will come in recyclable paper packaging. Once you’ve enjoyed SMARTIES®, simply dispose of the paper wrapper in your paper recycling bin.
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