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SMARTIES® is all about colour! That is why we want to play our part in helping to create a more colourful world for our children through all our SMART Initiatives, and to make our delicious chocolate more sustainable.

From the responsible sourcing of cocoa for our yummy chocolate to carefully packing our SMARTIES® in recyclable paper packaging, we are finding solutions to help protect our precious world for children and future generations.

Smart Cocoa Sourcing

Sustainably Sourced Cocoa

Sustainably Sourced Cocoa

SMARTIES® cocoa is 100% Rainforest Alliance Certified and is sustainably sourced through the Nestlé Cocoa Plan®. Not only does this make our SMARTIES® taste delicious, but it also ensures we are helping to build a brighter future for cocoa farmers and their families.

The Nestlé Cocoa Plan was established in 2009 to help improve the lives of farmers in our cocoa supply chain. It has three main areas of focus:

Better farming - addressing issues such as agricultural practices and tackling deforestation.

Better lives - which seeks to empower women and eliminate child labour.

Better cocoa - which covers our Rainforest Alliance certification, and building long-term relationships in our supply chain.

Find out more about the Nestlé Cocoa Plan here, and about the Rainforest Alliance here.

child writing on a black board

Supporting Kids’ Education

Sustainably-sourced cocoa is not just about ingredients. As part of the Nestlé Cocoa Plan®, and particularly close to our hearts at SMARTIES®, we support kids’ education in cocoa-growing communities. Since 2009, we have supported over 44,500 children in their education through the construction or reburbishment of 49 schools and 98 bridge classes in Côte d'Ivoire. By doing this, we are providing kids with an alternative to working on parents’ farms, which can be detrimental to their physical and mental wellbeing. If you would like to find out more information about our work, watch the video below or see the Nestlé Cocoa Plan® website.

Smart Product

blue Smarties sweet cut in two halves

Great Quality

We love colour, which is why SMARTIES® come in a wonderful array of red, orange, blue, green, yellow, pink, violet and brown sweets – all created without any artificial colours, flavours or preservatives. Deliciously smooth milk chocolate has been at the heart of SMARTIES® for more than 80 years, and through the Nestlé Cocoa Plan® we train farmers to improve the quality of our cocoa. You can find out more on the Nestlé Cocoa Plan® website.

colourful Smarties sweets

No artificial colours, flavours or preservatives

SMARTIES® contain no artificial colours, and this has been the case since 2006. Our bright colours come from food colourings created by mixing natural ingredients including seaweed, beetroot and radish!

person pouring Smarties sweets into a girl’s hand

Portion guidance on every SMARTIES® pack

With lots of sweets in every pack, SMARTIES® are easy for you to portion out with your friends and family, making sure you have just the right amount! Portion guidance can always be found on our packaging, making it easy and simple to know how many SMARTIES® equal one serving, demonstrating how it can be enjoyed as part of a balanced diet. However, please remember that portion sizes should be adjusted for children of different ages. We also offer a smaller pack size as an easy treat for the little ones. You can read more about our work on portion guidance on the Nestlé website.

Smart Packaging

drawing of three different Smarties packaging

Recyclable Paper Packaging

We are very proud to say that in 2021 our entire SMARTIES® confectionery range will come in recyclable paper packaging, making it easy for you to play your part. Have you spotted our new packs on shelf?

drawing of a tree as a paper source

Paper from responsible sources

At Nestlé, we make sure all the paper used for our SMARTIES® packaging is responsibly sourced. For more information, please visit the Nestlé website.

drawing of the recycling logo

Let’s be recycling heroes!

Once you’ve enjoyed SMARTIES®, simply dispose of the paper wrapper in your paper recycling bin. Let’s all do our part to make the world a more colourful place!

Smarties recycling heroes banner
Image showing range of Smarties Confectionery products